Conflict of Emotions and Goals

Emotions create a sense of urgency that draw our attention away from long-term rational goals in order to avoid or pursue what is perceived to be a more pressing hazard or reward. My long-term goal may be to be faithful to my wife, but when the attractive young girl across the table takes off her shoe and runs her toes up my leg with the seductive smile and wink - very strong emotions suggest short-term actions that would be contrary to my long-term goal

- Prof. Sage